Economic Development Career Advancement

medayp_spring_education_eventI chose to write about career advancement in economic development in this month’s blog for various reasons. Among the most important are broadening the professional scope for economic development practitioners, uncovering better ways to address the multiple complexities related to today’s economic development climate, and providing more optimal opportunities for early-career professionals to learn about the practice. I write from the premise of having spent my entire career in various roles ranging from very traditional business development, to working on emerging talent and procurement initiatives, and now, being housed in corporate relations at an academic institution. Considering how my own career has evolved, my interest in developing the next generation of diverse thought-leaders in economic development has grown; which is why I have been committed to the MEDA – Young Professionals (MEDAYP) committee as the chair for the past two years.

MEDAYP efforts are focused on professional development for early-career talent. Two prominent programs that have continued for a second year are “Get Hired for a Day” and the Spring Education series, entitled “Getting Your Feet on the Ground.” Both activities aim to cultivate professionals and provide opportunities to learn more about how to grow and thrive in economic development. It is beneficial for the entire MEDA community because it is our professional responsibility to ensure that there is a well-supported and educated talent pipeline that can be hired into our organizations at various levels for advancement. Not only will it foster new innovations in our work, but also provide a healthy exchange of ideas to address the ever-changing professional climate.

Get Hired for a Day offers an exciting opportunity to generate more exposure for our profession. MEDAYP is looking for mentors and mentors and mentees, so please click the hyperlink to learn more and to sign up for this opportunity.

Getting Your Feet on the Ground is an opportunity for all levels of professionals seeking guidance on how to be effective in a professional environment that can seem broad and in a constant state of evolution. Highlights of creative, yet practical, program initiatives will be presented. Learn more and register by clicking the hyperlink.

Authored by: Clarinda Barnett-Harrison, Director, Business Engagement Center, University of Michigan-Dearborn. Clarinda is Co-Chair of MEDA’s Young Professionals Committee, MEDAYP.

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MEDA’s 2015 President – Intro, Focus Areas of Economic Development for the Year

MEDA Members,Wood, Kara

It is a pleasure to serve you as the 2015 MEDA Board of Directors President. After many years of membership in MEDA and participation on the Board, it is an honor to represent my colleagues in economic development across the state.

Thank you to our 2014 President, Ara Topouzian, for his leadership over the past year. MEDA has been strengthened by his commitment and dedication. Fortunately, Ara will continue as a member of the Board. The Board officers this year include Vice President Jennifer Owens, Treasurer Michelle Aniol, and Secretary Amy Clickner.  Members at Large include Luke Bonner, and newly elected Stephanie Carroll, Monique Holliday-Bettie and Karl Dorshimer. Mark Morante continues to serve in an Ex Officio role. We have exceptional staff including Executive Director John Avery, Administrative Manager Cassandra Jorae, and Administrative Assistant Diana Gorvokovic.

MEDA’s membership has remained strong the past several years, in spite of the slowed economy. This is evidence of the hard work of our committees and the value of a MEDA membership. I encourage you to invite others to join. The strength in our organization relies heavily on the strength of committee participation.

An important part of MEDA’s value proposition is our 2015 program offerings which will combine informational content with the opportunity to network with your fellow ED professionals.

According to Governor Snyder, workforce development is the next key area for further improving Michigan’s business climate. Specifically, more career tech training for manufacturing and skilled trades jobs. Expanding programs like the Michigan Advanced Technician Training program and the Advanced Manufacturing Partnership. Continuous improvement in all areas of economic development programming and more work with local partners and the business community.

MEDA recognizes the importance of workforce supply and education/training programs. Our state continues to be recognized for our skilled workforce and outstanding educational institutions. However, there is always room for improvement. Your input and support will be needed as the Board works to identify opportunities to support the advancement of workforce availability and worker skill levels throughout the state.

Other areas that MEDA will explore with programming are a direct result of what is happening in the state’s economy including additional growth in venture capital investments, more crowdfunding, higher levels of investment interest in Michigan as Detroit emerges from bankruptcy, manufacturers predicting another year of steady growth, but talent continuing to be a leading concern and continued work toward efficient regionalism.

Your participation is critical to the success of this organization. Email meda@medaweb.org and join a committee today!

Sincerely,

Authored by: Kara L. Wood, Economic Development Director, City of Grand Rapids. Kara is MEDA’s 2015 Board President.

How Do We Lean-In? Growing Female Economic Developers

JOIN_MEDA_MEMBERSHIP_Student (427x640)Recently, I had a chance to participate in a panel of female leaders in economic development at the International Economic Development Council’s annual conference in Fort Worth, Texas. The focus of the panel titled “Lean-In” was to examine both the challenges and the successes women economic development leaders have faced and the lessons learned.

The room was packed with 70+ aspiring, up and coming young women and four very enlightened males (thank you for being one of those Ron Kitchens).

The discussion really got my wheels spinning as to how I can lift other women and what advice would I give to myself 13 years ago when I first entered the field. Moreover, how can male leaders who want to support their female colleagues do the same?

Here are some ideas from myself and the panel of amazing women:

  • Mentor/Mentee: As a woman looking to excel, find someone who inspires you and begin a formal mentoring relationship. Most of my panelist had at least four formal mentoring relationships that helped them chart their course and provide honest feedback. For women already in leadership position, take time when approached to be a mentor to offer words of wisdom and regular advice.
  • Confidence: We all agreed that women can be their own worst enemies. Believing that you deserve to lead and demonstrating it to an external audience will take you far. I call it swagger. You have to own the room even if you are screaming on the inside. Speak up when you know the answers and have great insight. Let your voice be heard.
  • Emotions: I have admittedly cried on the job and each instance I would love to take back. Keep your emotions in check. When you are offered feedback that not be viewed as positive, don’t take it personally. You, the individual, is not being judged. Separate yourself from your performance and get stronger with each criticism or set back. A good friend of mine told me to bite the inside of my cheek if you feel emotional. It’s a great way to stop tears.
  • Dress: Dress for how you want others to perceive you. Don’t allow your dress to be a reason to discredit you or take away from your words. I personally despise pants suits and panty hose, but I regularly put them on knowing it is a necessary evil.

Now a few words of advice for those enlightened male leaders. I am forever grateful to those male leaders in our profession that contributed to my professional growth.

Here’s how they helped me:

  • Equal Treatment: Don’t treat your female leaders any different that your male leaders. They will let you know if they have commitments at home or need you to cut them slack.
  • Share: Share the lessons learned on your leadership path. I would recommend sharing stories of your professional struggles and lessons learned that will create deeper connections.
  • Feedback: Provide regular feedback on her progress, both good and bad. Providing honest conversations on a regular basis help most women chart their course to success.

I feel blessed to be female economic development leader in Michigan. When talking to women leaders from other states, it seems that team Michigan is head and shoulders above with many powerful female economic development leaders who have paved the path for newcomers over the past 20 years. They have charted the path for others to follow and now it is my turn to lift other women up and Lean In.

Authored by: Jennifer Owens, President, Lakeshore Advantage Corporation. Jennifer is a Member at Large on MEDA’s Board of Directors.

Go For It!

Raised HandsEver think about joining a MEDA committee or running for the Board? And your next thought is probably “What am I thinking? Stop me before I volunteer again!” That’s normal. Everybody has plenty of work to do already. But I’d recommend doing it anyway. There is a lot to be gained on a personal level as well as for the good of the organization.

I’m about to rotate off of 6 years on the MEDA Board of Directors, and I have no clue how many years on the Education Committee.

What did that time mean to me?

  • Working with people from all over the state, which was a real education in different perspectives and issues.
  • Broadening my network of professional contacts
  • Educating our membership on my organization’s economic development efforts
  • Influencing the direction of a statewide organization
  • Working with some amazingly talented people

What is really unique about volunteering for MEDA is the professional support and attention to detail. John & Cassandra do the overwhelming majority of the legwork when the meeting is over. You will not walk out of a MEDA Committee or Board meeting with a bigger laundry list of work to do! Can’t beat that!

Some of you may be thinking, if it’s so great, why is she rotating off the Board? A fair question! Organizations need fresh blood – new ideas, new thinking. So, if you are at all interested, my advice is “Go for it!”

Authored by: Peggy Black, Principal Account Manager, DTE Energy. Peggy Black spent six years on MEDA’s Board of Directors and two of those years as President.

MEDA Members: View MEDA’s Active Committees and email cjorae@medaweb.org to let her know where you want to participate!

Where Collaboration Shapes Success

AM14Photo (640x640)I don’t know about you but I’m enjoying my Michigan summer so far. Our state has so much to offer in both things to do and people to meet. That’s why I’m really getting excited about my trip to Boyne Mountain Resort this August 20 – 22 for the MEDA Annual Meeting.

This year I’ve had the pleasure and privilege to serve as the Annual Meeting Committee Chair. I know firsthand the caliber of expertise represented on that committee and their professional intent to offer an outstanding agenda for everyone.

In an effort to “reinvent” Michigan there has been a great deal of discussion and emphasis on regionalism, forming partnerships and working collaboratively within and across jurisdictions in an overall effort to streamline processes to increase efficiency and reduce costs. With this in mind, we themed this year’s meeting “Operation Sandbox: Where Collaboration Shapes Success.”

Over the course of the two day conference, we will tackle some of the difficult issues economic developers wrestle with while meeting the challenge of successfully forming practical and meaningful collaborations to “get their job done.” Along the way, we will hear of the success stories from communities who have taken action and formed some very unique partnerships to solve very unique problems. Hint: our list of economic development partners is broadening to include some nontraditional players.

I am also eager to hear our keynote speaker, Della Rucker, Principal at Wise Economy, who wrote The Local Economy Revolution, What’s Changed and How You Can Help. I read and thoroughly enjoyed her book. She speaks about a sea change in the way the world works today and how communities and economic developers may need to adjust their thinking on how they approach these changes. I expect some interesting recommendations.

So, as I said, I’m very excited this summer to be in Michigan and to be a part of the important work that is being done to keep Michigan moving forward. But, there is always more to learn, more interesting people to meet so I hope you will join me in August for the MEDA Annual Meeting.

See you in August!

Marsha

Marsha Madle, CBSP
Madle Consulting Services, LLC
Meridian Township EDC

Educational Attainment Delivers Economic Returns

ImageIt has become known that education is the most important engine of economic growth and individual financial gain. There is little doubt that our success in growing a stronger economy and lifting incomes will depend on getting better results in education, from cradle to career.

Helping to address the regional goal of 60% educational attainment by 2025, I have the privilege of working with leaders at all levels in the education, nonprofit, community, civic, and philanthropic sectors to tackle some of the most pressing challenges and take advantage of some of our biggest opportunities. There are a variety of programs that track outcome indicators across the cradle to career spectrum with the ultimate goal of higher educational attainment at all levels.

Because this is such an important element in the future of our region, together we have evaluated the latest educational attainment data for our region, looking at both local progress and how we compare to other peer areas. Specifically, there is a clear positive relationship with median earnings and an inverse relationship with the unemployment rate at a national level.

Educational Attainment in the Urban Core

With the release of the American Community Survey (ACS) 2005-2009 5-Year estimates, Educational Attainment data are available for smaller geographies for the first time outside of the decennial censuses. The data are based on a rolling annual sample survey mailed to about 3 million addresses between Jan. 1, 2005, and Dec. 31, 2009. By pooling several years of survey responses, the ACS can generate detailed statistical portraits of smaller geographies. The Census Bureau will release a new set of 5-year estimates every year, giving communities a powerful tool to track local trends over time. In the urban core, the low hanging fruit is educational attainment for the 25-35 age group that has some college and the City of Grand Rapids knows that supporting the completion of a certificate program or a college degree in this age bracket will produce quick and meaningful results.

Educational Attainment in the Region

Educational Attainment is a key indicator for our region as a whole. Educational Attainment data from can be found for the entire Metropolitan Statistical Area (MSA), as well as by county, in the new census data portal. Data are provided on Percent of the Population 25 and Older with an Associate’s Degree or Higher, along with other indicators.

There is, of course, data to show multiple levels of attainment. MSA and peer region data related to the Percent of the Population 25 and Older with Bachelor’s Degree or Higher is something economic developers should evaluate and consider when determining what work still needs to be done.  

The data can also be broken out by other levels of attainment and by age. It is important to look at all the data and help ensure that our region is moving up at all levels. The data can also be broken out by age and this is where we see some positive movement for your region.

I challenge you to compare your city, county, village, township, region to others in the state and peers outside the state to determine how competitive you are now and what work is needed to make you more competitive in the future. The future of our state is our talent and if we don’t have a talented workforce we can’t attract the economic activity.

Authored by: Kara Wood, Economic Development Director, City of Grand Rapids. Kara serves as Treasurer on MEDA’s Board of Directors.

Creating a Talent Culture in the Workplace

The young professionals you will be trying to attract to your organization today are members of Generation Y, also known as Millennials. Understanding this technologically savvy group of professionals can be quite difficult without knowing and understanding how they operate in the working world. It’s clear that young professionals take a different and often times non-traditional approach to the office. There can sometimes lead to tension and frustration between the generations in the workforce.  

In an effort to gain a better understanding this group, MEDA sent out a survey to two groups, wanting to get their input about what they think are some perceived differences between the age groups, and how they work with each other. Based on the data, we formulated a mission and a vision to provide opportunities for networking and education for young professionals in the economic development profession. This will also help us with the framework for education and networking sessions going forward.

One of the interesting things we learned is that Millennials have a drastically different outlook on what they expect from their employment experience. Young professionals are increasingly looking at Corporate Social Responsibility (CSR) when considering which companies and brands they might work for. Some young professionals value a caring and responsible employer above their own salary. This is not to say that money is not a motivator, because let’s face it, money motivates all generations.  Another interesting finding is that Millennials often times prefer a flexible schedule. A large number of young employees favor working through their lunch breaks in order to leave work early. Depending on the type of job, there may also the option to work from home. These workers were raised in the era of 24/7 connectivity, wireless access, and with the ability to work wherever and whenever it suits them. 

The reality is that there needs to be some structure, so it’s important to communicate your expectations. Young employees want to learn from you and receive your daily feedback. They want your leadership and supervision, to learn about how the company works from the source. They are a generation used to recognition and reward. Young employees will return your investment in them with their enthusiasm.

I think the biggest thing we can take away from the survey and experiences, is that it’s important to keep an open mind and don’t assume anything.

ImageWe are excited to announce our first event!

MEDAYP is hosting their first young professional’s education session followed by a networking opportunity. Join us for this special half-day event where topics were chosen by young professionals in economic development for their peers. Sessions will be led by experienced economic developers. After sessions, enjoy the opportunity to meet and mingle with other young and early-career economic developers.

Date: March 21st
Time: Registration Opens at 12:30 pm
Program Begins at 1:00 pm
Adjourns at 5:30 pm
Location: Crowne Plaza Lansing West, 925 S. Creyts, Lansing, MI 48917
Fees: MEDA Member $35
Non-Member $45
Click Here for More Information and to Register

In addition to this event, MEDAYP launched the Get Hired for a Day Pilot Program, a volunteer program will allow young professionals engaged in economic development the opportunity to spend time with a Mentor, networking and learning about the job market and economic development in Michigan. Check out the website for more information.

Authored by: Stephanie Carroll, Coord., Community Relations & Legislative Affairs, City of Auburn Hills. Stephanie serves as Co-Chair of MEDA’s Young Professionals Group, MEDAYP

A Message from MEDA’s 2014 President

ImageHappy New Year to all MEDA members and I want to wish you a prosperous new year in all your endeavors. 

2014 will be an interesting year and one which I feel can bring many opportunities to the State of Michigan. Whether you are a Spartan fan or not, winning the Rose Bowl for the 100th game is a nice win for in many regards for our state and I hope this good luck continues in other ways this year. 

Thank you for re-electing me to the Board of Directors; it is my pleasure to serve as your Chairman for this year. As we have in the past, MEDA listens to you, our members, when we develop new initiatives. I am excited to give you a sneak preview of that. 

A new website is in the final stages of completion and will have a new look along with easier navigation. It will include online payments for all of our events.

Along with a new website comes with it new branding and marketing plan that we will be pushing in order to grow the Certified Business Park program, a valuable resource for business attraction. 

One of the valuable resources any association can provide is training. Look for new National Development Council (NDC) Courses as well as Courses from International Economic Development Council (IEDC) throughout this year. 

Last year we started a Young Professionals group and they continue to plan and execute ideas and events for the year. One of those planned will be Get Hired for a Day, a pilot program which will mentor young professionals in the field of economic development, giving them actual on the job experience. In a few months, they will also host an education and networking opportunity. 

Our annual meeting will be held at Boyne Mountain Resort from August 20-22nd. This years theme will be Operation Sandbox: Where Collaboration Shapes Success. The committee is hard at work on the content and you will be seeing information come out in a few months about our annual event. 

We plan on having an active year and I urge you to become involved. I am fortunate to work with a great group of Board members; many of them are new and eager to lend a hand. Our staff which includes John Avery and Cassandra is some of the finest professionals in the association world and we are looking forward to developing new programs and listening to you, our membership. Please do not hesitate in contacting myself or other members on the Board if we can be of assistance to you in role of economic development. 

Thank you and cheers to 2014!

Best Regards,

Ara Topouzian, 2014 MEDA President
President and Chief Executive Officer, Troy Chamber of Commerce

Foreign Trade Zones Remain an Important Tool in Economic Development

We all know manufacturing exports create wealth, and firms which export tend to be more stable and prosperous. Yet US-based producers need access to globally priced supplies and inputs to survive on a level playing field with their offshore competitors. According to a St. Louis Fed study in 2013, a 1% rise in imports is associated with a .04% increase in manufacturing output. The study concluded, “Intermediate goods imports and capital goods imports are the lifeblood of US output.”

The US Foreign-Trade Zones Act is intended to expedite and encourage foreign commerce, and provides a tool to help level the global playing field for job creation to occur in the United States. As foreign direct investment from Europe and Asia continues at a strong pace, economic developers should be mindful of the benefits Foreign Trade Zones (FTZ) can bring for companies locating or expanding operations in the US.

In sum, FTZs allow a firm to reduce, delay, or altogether eliminate US Customs duty on the raw materials or inputs it must import, thus reducing costs of performing value-added work in the US. Other advantages include cost savings on filing merchandise processing fees with Customs and direct delivery of goods upon arrival in the US.

Michigan makes good use of this tool, with seven Foreign-Trade Zones active across the state. Last year, Michigan FTZs exported merchandise valued at more than $500 million. According to recently released FTZ statistics for 2012, Michigan fared well in comparison to the 50 states and Puerto Rico:

  • FTZ warehouse / distribution activity: Michigan  ranked 13th in merchandise received and ranked 9th in exports
  • FTZ manufacturing / production activity: Michigan ranked 18th in merchandise received and ranked 18th in exports

Every FTZ must be affiliated with a port of entry. With the longest freshwater coastline in the US, the second longest overall coast line after Alaska, and several inland ports, Michigan has 21 ports of entry. Michigan’s proximity to its largest trading partner (Canada), and proximity to Chicago – the third largest container port in the world and the only place in the hemisphere where all six Class 1 railroads meet — Michigan is well-positioned to take advantage of the benefits of Foreign-Trade Zones.

I I Stanley Co., Inc., Battle Creek, MIFort Custer Industrial Park is one of the premier international business parks in the Midwest and North America! We are pleased to have some of the world’s most successful companies among the more than 90 companies employing more than 9,400 individuals.

Inside the Fort Custer Industrial Park

Foreign-Trade Zone 43 at the Port of Battle Creek was established in 1978, and serves a 14 county region in Southwest Michigan. It provides a text book example of FTZs encouraging domestic and foreign manufacturing investment and expansion. Many of the 23 foreign-based manufacturers in Battle Creek’s Fort Custer Industrial Park have utilized FTZ services during start-up operations. Others take occasional advantage of the public warehouse located at the Battle Creek port. “Subzones,” manufacturing sites beyond the service area of FTZ 43, utilize FTZ benefits as well.

Foreign-Trade Zones are unique economic development tools in that they are not direct participants in business attraction and retention, instead offering a service. By federal legislation, FTZs must operate as public utilities, offering like services to all who may apply. With that independent, public utility distinction, FTZs must operate in accordance with other federal regulations. The charter of every FTZ establishes its geographic service area – thus providing equal access to FTZ benefits at any location in Michigan.

My colleague Jan Frantz of Battle Creek Unlimited is the administrator of FTZ 43 and is a leading expert nationally in FTZ utilization and development. Frantz chairs the board of directors of the National Association of Foreign Trade Zones, a 700-member trade association whose goals include ongoing advocacy in Washington DC on behalf of zone programs.

For more information about Foreign-Trade Zones, you should review the National Association of Foreign-Trade Zones website, http://www.naftz.org/, read Battle Creek’s FTZ newsletter, http://www.bcuknowledgenow.com/Upload/files1059/FTZ%20Newsletter%2012%20%20(2).pdf or contact Jan Frantz at frant@bcunlimited.org.

Authored by: Karl Dehn, President and Chief Executive Officer, Battle Creek Unlimited, Inc. Karl serves as a Member at Large on MEDA’s Board of Directors

Supporting Entrepreneurs Is Our Economic Development Strategy

Support for entrepreneurs and small business is an important economic development strategy. “Small businesses continue to spur U.S. job growth. Companies with fewer than 50 employees created 45 percent of the 188,000 new jobs in June,” recently released in the ADP National Employment Report. In Meridian Township, our Economic Development Corporation Board has adopted a mission to include entrepreneurship. Our Mission is to “Set the standard in creating an entrepreneurial culture; be the example for revitalization of our business districts and be the leaders in building sustainable public/private partnerships.”

One of our most recent priorities was to find a way to assist entrepreneurs and small business owners within our township with access to capital. We partnered with The Entrepreneur Institute in Lansing to provide microloans for any eligible business owner in Meridian Township. The benefit of forming this partnership is two-fold. One, it allows us a means in which to provide small microloans to our business community and two, we do not have to vet and manage the loans. We leave that process to the experts at The Entrepreneur Institute.

Secondly, Meridian Township is home to The MARC, a new business support center. The MARC is a collaboration and partnership between the Meridian Area Business Association and the Meridian Township Economic Development Corporation with several additional partners and corporate sponsors. It is a direct outcome of Meridian Township’s participation in the pilot program of Michigan State University’s Creating Entrepreneurial Communities Project in 2007. The MARC team formed partnerships early on with our local library and with Michigan Small Business Development and Technology Center to offer resources and confidential business counseling. The MARC was originally housed at the Okemos Library but as of February 2013 The MARC leases a township owned building in our Okemos Downtown Development Authority District. Entrepreneurs and business owners throughout the Greater Lansing region can access resources and support through The MARC.

The MARC team very deliberately reached out to other incubators and support organizations in the region when planning the use of the space and the educational programs. The team was dedicated to not duplicating but rather complementing services within our region. For instance, The MARC is ideal for those businesses ready to transition from incubators and home offices to a more visible work environment. At The MARC, an entrepreneur can utilize work space on a day pass basis, a month-to-month basis, or an annual basis. The annual memberships offer mail service and a one-year membership to the Meridian Area Business Association. The premier annual membership also includes a designated cubicle space. The MARC also has a large meeting space that can accommodate seminars and workshops for 30 – 40 attendees comfortably.

We believe it is critical to assist our entrepreneurs and business owners in the navigation of all the diverse support services within our region. We work hard at establishing and growing strong relationships with our regional partners. Our regional economic development organization, Lansing Economic Area Partnership (LEAP), continues to play a vital role in creating a regional network of incubators which includes The MARC and in developing other programs and services that offer entrepreneurial support. The MARC provides educational programming on-site as well as promotes events and programs of other area organizations. The Meridian Township EDC Board is very grateful that we have such tremendous resources in our area to assist us in our mission to build an entrepreneurial community.

The Meridian Township Board has made economic development one of their top priorities. Township staff is working closely with our EDC Board to improve the process of starting and expanding businesses within our township. We are hearing more positive feedback from business owners opening businesses in our community and the number of new businesses opening is increasing. Retention visits has also been given priority and this too is opening the lines of communication with our business community.

The Meridian Township EDC Board is optimistic in the changes we see taking place both within our local community and within our Greater Lansing region. By putting a focus on the needs of our entrepreneurs and business owners we come to better understand how we can work together to meet those needs. Entrepreneurs at all stages of businesses need resources and support although those needs may change throughout the life of the business. One of our key roles as economic development professionals is to assist businesses in making the appropriate connections for their ultimate success. In my experience, building a strong sustainable entrepreneurial ecosystem that includes both resources and good policy is one strategy in our toolbox we should not overlook.

Authored by: Marsha Madle, CBSP, Meridian Township Economic Development Corporation Board Chair. Marsha serves as a Member at Large on MEDA’s Board of Directors