MEDA’s Focus for 2016

It is an honor and privilege to serve as the 2016 MEDA Board of Directors President. As a member of this professional organizationCarroll, Stephanie for over ten years, I am grateful for this opportunity to represent all members of MEDA across the state of Michigan. I value the trust you have placed in me and will work hard to maintain that trust.

I feel very fortunate to work with such a group of outstanding individuals who make up our Board of Directors. Thank you to our 2015 President, Kara Wood, for her leadership over the past year. I would also like to thank Michelle Aniol and Jennifer Owens for their service to the Board. We welcome new Board Member Kimberly Marrone, from the City of Oak Park to the Board as a Member at Large. Finally, it’s always important to have people you can count on. I’d like to recognize John Avery and Cassandra Jorae for their hard work and dedication to the organization. Thank you for the fantastic job you do every day.

The Board of Directors will continue to focus on our most critical and important opportunity; our members. Member engagement and creating more value for MEDA members is a top priority for the Board. Your participation in MEDA is critical and essential to the overall success of our organization. We are looking forward to developing new programs and listening to you, our members. I cannot stress enough how important it is to be engaged in order to identify opportunities in our profession. We need to challenge ourselves and our approaches to Economic Development. I encourage you to have open dialogue with Board members. Your input and support are needed for the overall continued success of MEDA.

Day in and day out, we are all working to bring the Michigan economy back from the economic decline for which we all experienced. By supporting business growth and development, encouraging entrepreneurship and innovation, promoting foreign and domestic investment in our communities, and championing the cause of building strong communities through the nurturing of a robust economy, MEDA can play an important role in Michigan’s economic development strategy.

In addition to the other great programs we have throughout the year, our Annual Meeting will be held in Detroit from August 23-26th at the Westin Book Cadillac Hotel. The planning committee is hard at work on the content and you will be seeing information come out in the next few months about out annual event. You won’t want to miss it.

Thank you and cheers to 2016!

Best Regards,

Authored By: Stephanie Carroll, Manager, Business Development & Community Relations, City of Auburn Hills. Stephanie is MEDA Board President for 2016.

MI Bright Future Helps Support Student Career Awareness Year-Round

lisaOn Oct. 2 – designated as National Manufacturing Day 2015 or MFG Day – more than 100 manufacturing facilities opened their doors to more than 5,000 students across Southeast Michigan, giving them a real-life look at what it is like to be in the manufacturing industry.

MFG Day is a nationwide event that celebrates modern manufacturing and seeks to inspire the next generation of manufacturers. MFG Day serves as a way to help students understand what manufacturing is and is not, debunking myths and preconceived notions, and educating students on the wide-range of skills required in these jobs.

High school students primarily from Wayne, Oakland and Macomb counties toured numerous manufacturing facilities from automotive to aerospace. Participants, who included counselors and educators, met with workers to learn about high-tech jobs and the type of training needed to land a promising position.

With support at a local and regional level, MFG Day 2015 was coordinated in collaboration with multiple organizations, including the Michigan Economic Development Corp., the Detroit Regional Chamber and the Workforce Intelligence Network for Southeast Michigan, as well as partners in Macomb, Oakland and Wayne counties and the city of Detroit.

Tours and festivities surrounding MFG Day stirred excitement: Students gained hands-on experience relating to potential career opportunities, for example, virtual reality automotive assembly activity using lightweight metals and demonstrations of virtual welding tools for production.

Connecting students and employers through opportunities like MFG Day is critical to sparking students’ interest in high-demand careers, but it is important to have ongoing exposure throughout the year so that students’ interest does not fade. MI Bright Future offers a way to continually connect students and employers willing to offer these exploratory activities.

MI Bright Future is a Web-based software that connects students and employers to provide hands-on experiences like job shadowing, mentoring, internships and apprenticeships that will immerse students in high-demand fields. There is a widening skills gap in manufacturing across the region: In the past year, there were more than 87,312 manufacturing-related job openings but only an estimated 15,822 individuals who completed training and education relevant fields.

Following the model of sites nationwide, MI Bright Future’s hands-on approach has been found to result in attitudinal shifts for students, such as feeling more prepared to make college and career decisions and realizing the relevance of their classes to their career path. This model has also been found to serve as an effective dropout prevention tool.

MI Bright Future involves employers, K-12, higher-education institutes and workforce-development agencies that are committed to bridging the skills gap and addressing gaps in the talent pipeline. The initiative will launch in four counties this fall (Livingston, Macomb, Oakland and St. Clair), with the potential to reach more than 168,000 students.

Beyond MFG Day, MI Bright Future serves as a way to educate the future workforce year round. Working together, the Southeast Michigan community can support student career awareness, help them make better investments in their future education, and bridge the skills gap. Participating in this effort will allow companies to ensure that their workforce is future-proof.

To learn more, visit MIBrightFuture.org. For more information on Manufacturing Day 2015 and how to be involved in 2016 MFG Day efforts, visit manufacturemyfuture.com.

Authored by MEDA Member Lisa Katz, Executive Director, Workforce Intelligence Network

This article originally appeared on Lisa Katz’s “Jobs & workplace” blog on www.CrainsDetroit.com. You can view this article and other posts from Lisa’s blog here.

Importing Michigan’s Energy Means Exporting Jobs

2-ibau-hamburgOver the next year, nine critical coal-fired power plants across Michigan will shut down because of environmental standards, regulations and old age. Coal plant retirements will begin to accelerate in some of your communities over the next 15 years in order to comply with the U.S Environmental Protection Agency’s Clean Power Plan. According to Midcontinent Independent System Operator (MISO), Michigan’s Lower Peninsula is projected to face an electric capacity shortfall; and if left unaddressed, Michigan will have to import electricity from other states to meet demand. Growing capacity shortfalls may lead to unpredictable electric rate spikes for residents and businesses in our communities; and federal government control of Michigan’s energy future.

In order to address this matter, an affordable, fair and clean energy policy is needed, putting Michigan first. Meaning…Michigan companies and Michigan workers generate the power we need for our homes and businesses…keeping residents and jobs in our communities.

As economic developers, you know that it is crucial that reliable and affordable electricity is essential to keep Michigan’s economic comeback moving in the right direction. Michigan residents and businesses deserve nothing less!

We need a policy creating the next generation of clean energy jobs right here in Michigan.

The Senate is getting ready to vote on this issue next month and if you feel as passionate about this as I do, contact your Senator today!

Authored by: Monique Holliday-Bettie, Economic Development Manager, DTE Energy. Monique serves as a Member at Large of the MEDA Board of Directors, Co-Chair of the MEDA Membership Committee, and a member of the MEDA Young Professionals Committee.

5th Grade Economic Development

Chloe's MarylandThree years ago, my then 5th grade daughter greeted me at the door one evening excited to tell me about a school project she had just completed. The assignment was for teams of kids to develop a plan on how to persuade people to move to one of the 50 states. My daughter, Chloe’s team had drawn the State of Maryland and were tasked with developing a promotional poster and business card to be used as part of their final persuasive class presentation. As an economic development professional, I saw this as a tremendous opportunity to connect with my 5th grader and with way too much enthusiasm I exclaimed, “No way! That is exactly what I do!” In hindsight, I should have known to lower my expectation as her response was an instantaneous eye roll followed by an under-the-breath, “really”. My uncanny ability to be “so not cool” around my kids had struck again.

After this precious father and daughter exchange, Chloe proudly shared the business card that she had created with her group.  I was impressed with the simplicity and the directness of the message, “Become rich, live safely at… Maryland.”   Based on their research, this is what her group had concluded about Maryland.  With few strokes of a #2 pencil, these brilliant 5th graders pushed on key buttons that resonate with us all.  If you moved to Maryland, you would have economic security and live in a safe environment.  Who could say no to this?!!

Chloe’s business card has hung on my office wall ever since our conversation in 2012.  It is a constant reminder of why I am an economic development professional, to make our communities an even greater place for existing residents and an undeniable option for newcomers.

It’s easy to forget the “why” as we work to meet the tight deadlines of a site consultant or delicately address a sensitive political matter.  Often our profession and the tools we use are kicked around as a political football to showcase perceived inefficiencies or abuses of government funds.  These pressures can be stressful and at times, discouraging. It is at these times when the simple genius of Chloe’s 5th grade logic helps remind me why we are in this profession.  We are not seeking to only attain economic security and safety for ourselves, but seeking to create opportunities to help our fellow Michiganders to attain this as well.  Not many professions can proudly say that.

Become rich, live safely at… Michigan!

Authored by: Steve Willobee, LEED AP, Lansing Economic Area Partnership (LEAP), Chief Operating Officer. Steve is the Co-Chair of MEDA’s Education Committee.

Looking Ahead at the Annual Meeting

BRW_9919aI have to be honest—I am more excited about this year’s annual meeting than I ever have been before and this is my tenth year as a MEDA member.

The annual meeting is just around the corner!  If you haven’t do so already, get registered today and get ready for an annual meeting like no other!  The planning committee has done an outstanding job of creating an agenda that includes important topics such as a discussion of our profession, current perceptions and realities of economic development and much more.

As co-chair of the Young Professionals Committee, I’m especially looking forward to the panel discussion on the millennial perspective on economic development.  Part of the Committee’s mission is to provide opportunities and to engage young professionals and to ultimately ensure connectivity to industry professionals and establish a network of peers with expertise in the various aspects of economic development.  Creating talent pipelines is a necessity in any industry; we’re no different.  Workforce development continues to be a hot topic of conversation in the many conversations we have in our ED groups, but it’s not one we have on a regular basis about our profession.  Our group often struggles a bit with participation in the various programs we plan.  I’m always asking: why don’t young people want to be economic developers?  Perhaps it might help if we knew how they view what we do and what they feel are important drivers of economic development.  The future of economic development depends on engaging these early career professionals and getting them involved.

The annual meeting gives members an opportunity to reconnect with friends and colleagues and learn how to get involved with MEDA.  At the lunch meeting on Thursday, the Board of Directors will talk about some of the new ideas for MEDA going forward and some of the priorities we have identified.  Earlier this year, Board members took part in a retreat to talk about how we see MEDA moving forward in the future.  So don’t skip out on the membership meeting and lunch! It really important to be engaged in these types of discussions.

There are plenty of opportunities for networking and meet-ups.  There will be a flipchart in the hotel lobby.  If you want to host an impromptu meet-up, use the flipchart to let everyone know where you’ll be!  Hope to see you there!

Authored by: Stephanie Carroll, Coordinator, Community Relations & Legislative Affairs, City of Auburn Hills.

How does a Chambers of Commerce help drive Economic Development?

church_street_burlingtonAs a professional economic developer, I have had the opportunity to be on both sides of the fence when it comes to participating with local economic development efforts. There certainly is a difference from being a municipal economic developer verses a Chamber executive.

In talking to my Chamber colleagues from around the state, it is interesting how several of them think economic development can be too complicated. I have a difficult time understand the rationale of this statement. Either they have an antiquated definition of economic development, or have been told that Chambers have no place in economic development.  Contrary to that belief, a Chambers of Commerce entire focal point center is on business.  Sometimes perception is reality when it comes to the work of a Chamber.

Certainly this model doesn’t qualify for all types of Chambers. Regional Chambers such as Detroit Regional Chamber and Shiawassee Regional Chamber tend to operate differently than a small or city-focused Chamber, similar to the one I operate at Troy Chamber of Commerce.

So how can a local Chamber of Commerce have an impact on economic development?

Let’s divide this into a few areas and start with business attraction. As economic developers we know that the private sector business usually has a “wish list” and set of requirements when looking at a particular city or town where they wish to locate. It is natural for them to reach out to the community first to learn more about the area. Whether its questions about the tax base, community structure, even asking the question, is the community business friendly? I have found that some companies are interested in having this conversation with a local Chamber. In many cases, Chambers can be the first line of defense for the community and so providing the key information they need many are essential for them to move forward with their planning process.

The second division could involve talent or the workforce. The business has decided to locate their business and is in the need for local talent if possible. They are providing jobs and some Chambers have access to job banks and in many cases, resumes that might be useful for the business. I can personally tell you that I often get resumes from professionals looking for a change in their career.

Third and final division would be retention. I think this is a Chamber strongest asset. When I worked at a municipality, our mantra was “retention was everyone’s job”. I truly believe that. Any interaction a business will have in your community connected to retention. A Chambers strategy should focus on business retention, entrepreneurism, economic gardening, and marketing.

Authored By: Ara Topouzian, President and Chief Executive Officer, Troy Chamber of Commerce. Ara is a Member at Large of MEDA’s Board of Directors and was Board President in 2014.

What is Your Definition of Economic Development?

Economics 2 (640x452)Occasionally, I am asked by non-economic developers what is the definition of economic development. I am always somewhat amazed by that question as I would think it is a fairly common and used phrase in today’s society. Recently, I was once again asked this question but this time it reminded me of a presentation I heard a several years ago by Doug Smith, Senior Advisor for Urban Initiatives for the Michigan Economic Development Corporation. I don’t remember the exact quote, but Doug’s definition included a mixture of community development and business development that would in turn create economic development. In talking to Doug recently, he has since added the word ‘Talent’ to that equation, crediting Governor Rick Snyder for adding that component as an important piece to this ‘recipe’ of economic development.

Over the years I have heard my colleagues give some great definitions of economic development. In essence, they all same the same thing, but it is interesting to hear these perspectives. Whether you are connected to a municipality, part of the private sector or an economic development association, the descriptions are worth reading.

Here is what a few people said to me as what they felt were good definitions of economic development.

“Economic development is the set of systems to retain, expand, and attract private investment to a specific place that contributes to the long-term vitality and sustainability of a community with increasing quality jobs, tax base contributions, and amenities.” Clay Pearson, City Manager, Pearland, Texas.

“Economic development for government is really setting the table for those who like to eat. In other words economic development is a relationship building exercise where the government body courts a developer/company and as they get to know each other, like each other and trust each other the government body helps the development through what the private sector sees as a complicated procedure written in a foreign language with rules that can change with the swing of an election or personality and whims of government planners and inspectors.” Pete Auger, City Manager, Novi, Michigan.

“Economic development is the sustained, concerted actions of policy makers and communities that promote the quality of life and economic health of a city.” Gerard Dettloff, Owner, Downtown Management Strategies.

“Economic development is the combination of efforts that seek to create greater prosperity and improve the quality of life for a community through the creation of and/or retention of jobs that results in supporting or growing incomes and the tax base.” Arnold Weinfeld, CEO and Board Chair, Prima Civitas.

“Economic development is a series of strategies, programs and resources that communities provide or connect to in order to attract new businesses, grow existing businesses and expand the local tax base.” Glenn Lapin, Economic Development Specialist, City of Troy

“Economic development to me is the investment into a community through the development of infrastructure, new businesses, and retention of current businesses. The inflow of revenue then positively impacts the local community through increased spending, employment, and community investment.” Cynthia Stump, Area Manager, ITC

I would like to end with a quote from one of my favorite consultants on economic development, Dr. Ernesto Sirolli. His interpretation on sustainable economic development has always been an interesting one he offers words to live by in my opinion. “The key to really helping communities is to “become a servant of the local passion,” said Sirolli, “the future of every community lies in capturing the passion, energy and imagination of its own people.”

Which definition do you identify with for your organization? Perhaps you would like to comment on your own version?

Authored By: Ara Topouzian, President and Chief Executive Officer, Troy Chamber of Commerce. Ara is a Member at Large of MEDA’s Board of Directors and was Board President in 2014.

Economic Development Tools

Economics 4 (646x346)Most economic development agencies provide programs and tools that benefit our partners and the business community. We welcome businesses of all stages and sizes to stop in and visit with our business development team and let us show you what an asset we can be to your company. Services include business planning, financial planning, market research, marketing, advocacy, business to business opportunities and much more. Face to face support isn’t always required, note that many also have helpful tools that can be accessed from your computer.

ZoomProspector is a site location database available for anyone to use. You can locate Zoom from the home page of our website and on economic development sites at the state and local levels. This program provides comprehensive information to help new, expanding and relocating businesses find the perfect location. You are able to search for buildings, sites and businesses that are for lease or sale. The program filters by square feet, price, zip code and any keywords that you’d like. You can choose assets you are interested in such as redevelopment ready communities, enterprise zones, foreign trade zones, rail access, build to suit and more.

Zoom is updated frequently and connected to the multiple listing service. If you have a site, property or office space that you would like to see listed, contact your local economic development agency to assist you.

Zoom also provides reporting on each property including labor force, demographics, consumer spending, wages, business types nearby and housing nearby. These reports can be exported into PDFs and the information is useful when searching for a property for your business.

Another helpful tool many of us use is SizeUp. This software is designed to show businesses how they can grow and stay competitive. All information is customized to a geographic region and updated quarterly or semi-annually. Here are just some of the features SizeUp offers:

  • Benchmark Performance – See how you “size up” by comparing your business’ performance to other competitors in your industry. SizeUp super-crunches millions of data points to answer this question so businesses know where they stand.
  • Demographic Analysis – Interactively map up-to-date demographic, labor force, and consumer expenditure data for your area, based on hundreds of variables.
  • Assess Competitiveness – Map where your potential competitors, customers, and suppliers are located. Determine how you can best serve existing customers, new customers, and choose suppliers.
  • Find Best Places to Advertise – Determine the optimal areas to target your next advertising campaign based on industry performance and target markets.
  • Exportable Reports – Save and share demographic, consumer expenditure, and workforce reports.
  • User-friendly and Intuitive Interface – No training required! SizeUp is easy to navigate and use, so business owners can quickly find the information they seek.
  • Caches User Information – No need to re-enter the same information on each website visit – SizeUp can access information previously entered on the same computer.

Business owners can find out how their performance compares to competitors in their industry based on benchmarking of their revenue, employees, and years in business, and other measures. An entrepreneur that has yet to start a business can use this tool to assess whether their projections are realistic given the state of the competitive market.

We find these tools are very popular among our business clients and very easy to use. Both are products of GIS Planning who has a strong relationship with the Michigan Economic Development Corporation (MEDC) as the state currently uses Zoom Prospector. Not familiar with these tools? Check out our website at www.marquette.org.

Authored by: Amy Clickner, CEcD, CFRM, Chief Executive Officer, Lake Superior Community Partnership. Amy is the Board Secretary for MEDA’s Board of Directors this year.

Economic Development Career Advancement

medayp_spring_education_eventI chose to write about career advancement in economic development in this month’s blog for various reasons. Among the most important are broadening the professional scope for economic development practitioners, uncovering better ways to address the multiple complexities related to today’s economic development climate, and providing more optimal opportunities for early-career professionals to learn about the practice. I write from the premise of having spent my entire career in various roles ranging from very traditional business development, to working on emerging talent and procurement initiatives, and now, being housed in corporate relations at an academic institution. Considering how my own career has evolved, my interest in developing the next generation of diverse thought-leaders in economic development has grown; which is why I have been committed to the MEDA – Young Professionals (MEDAYP) committee as the chair for the past two years.

MEDAYP efforts are focused on professional development for early-career talent. Two prominent programs that have continued for a second year are “Get Hired for a Day” and the Spring Education series, entitled “Getting Your Feet on the Ground.” Both activities aim to cultivate professionals and provide opportunities to learn more about how to grow and thrive in economic development. It is beneficial for the entire MEDA community because it is our professional responsibility to ensure that there is a well-supported and educated talent pipeline that can be hired into our organizations at various levels for advancement. Not only will it foster new innovations in our work, but also provide a healthy exchange of ideas to address the ever-changing professional climate.

Get Hired for a Day offers an exciting opportunity to generate more exposure for our profession. MEDAYP is looking for mentors and mentors and mentees, so please click the hyperlink to learn more and to sign up for this opportunity.

Getting Your Feet on the Ground is an opportunity for all levels of professionals seeking guidance on how to be effective in a professional environment that can seem broad and in a constant state of evolution. Highlights of creative, yet practical, program initiatives will be presented. Learn more and register by clicking the hyperlink.

Authored by: Clarinda Barnett-Harrison, Director, Business Engagement Center, University of Michigan-Dearborn. Clarinda is Co-Chair of MEDA’s Young Professionals Committee, MEDAYP.

MEDA’s 2015 President – Intro, Focus Areas of Economic Development for the Year

MEDA Members,Wood, Kara

It is a pleasure to serve you as the 2015 MEDA Board of Directors President. After many years of membership in MEDA and participation on the Board, it is an honor to represent my colleagues in economic development across the state.

Thank you to our 2014 President, Ara Topouzian, for his leadership over the past year. MEDA has been strengthened by his commitment and dedication. Fortunately, Ara will continue as a member of the Board. The Board officers this year include Vice President Jennifer Owens, Treasurer Michelle Aniol, and Secretary Amy Clickner.  Members at Large include Luke Bonner, and newly elected Stephanie Carroll, Monique Holliday-Bettie and Karl Dorshimer. Mark Morante continues to serve in an Ex Officio role. We have exceptional staff including Executive Director John Avery, Administrative Manager Cassandra Jorae, and Administrative Assistant Diana Gorvokovic.

MEDA’s membership has remained strong the past several years, in spite of the slowed economy. This is evidence of the hard work of our committees and the value of a MEDA membership. I encourage you to invite others to join. The strength in our organization relies heavily on the strength of committee participation.

An important part of MEDA’s value proposition is our 2015 program offerings which will combine informational content with the opportunity to network with your fellow ED professionals.

According to Governor Snyder, workforce development is the next key area for further improving Michigan’s business climate. Specifically, more career tech training for manufacturing and skilled trades jobs. Expanding programs like the Michigan Advanced Technician Training program and the Advanced Manufacturing Partnership. Continuous improvement in all areas of economic development programming and more work with local partners and the business community.

MEDA recognizes the importance of workforce supply and education/training programs. Our state continues to be recognized for our skilled workforce and outstanding educational institutions. However, there is always room for improvement. Your input and support will be needed as the Board works to identify opportunities to support the advancement of workforce availability and worker skill levels throughout the state.

Other areas that MEDA will explore with programming are a direct result of what is happening in the state’s economy including additional growth in venture capital investments, more crowdfunding, higher levels of investment interest in Michigan as Detroit emerges from bankruptcy, manufacturers predicting another year of steady growth, but talent continuing to be a leading concern and continued work toward efficient regionalism.

Your participation is critical to the success of this organization. Email meda@medaweb.org and join a committee today!

Sincerely,

Authored by: Kara L. Wood, Economic Development Director, City of Grand Rapids. Kara is MEDA’s 2015 Board President.