Grow Your Talent Pool

Some of us have been around long enough to remember what a tight labor market looks like. It’s certainly better than the alternative. A carefully crafted talent strategy can be the difference between winning projects and being left on the sidelines.

Building Construction 3The first step in a talent strategy is to determine who to collaborate with on implementation. You will need expertise and resources and no economic development agency has enough of either. Colleges, universities and workforce development agencies are obvious partners, but here are a few others you might consider:

  • Public sector – communities can’t grow without jobs and investment
  • Private sector – they have as much to gain as you and they might be willing to provide funding
  • Recruitment agencies – they need talent, too
  • Military branches of government – they offer a ready supply of returning veterans
  • Faith-based organizations – they have great networks
  • Public and intermediate schools – school counselors can guide and influence graduating seniors

Business Professionals2The easiest win in the talent attraction game is commuters. They drive out of your county to pursue higher pay within the region or jobs that aren’t readily available in your area. In a tight labor market, wages typically go up. Companies are desperate for talent and will provide better pay and benefits. The key to this strategy is awareness. Try posting advertisements on well-placed billboards or in newspapers outside the county to announce local job opportunities. Electronic billboards can be an affordable way to post your next job fair or list a company’s hard-to-fill engineering job.

Recruiting talent outside of your area is difficult and can be expensive. First, partner with real estate brokers to develop listings and welcome packets. You’ll need housing if you are going to recruit workforce. Second, identify markets similar to yours where available workers are located. Place advertisements in their local newspapers that point people to a jobs board or website where job postings are available. Companies might help to pay for these ads, so remember to ask.

Emerging Leaders for WebsiteOn average, about 30% of high school graduates are not going to college. This is your workforce of tomorrow. This is a great partnership opportunity for educators, the private sector and economic developers. Professional days, facility tours, company profiles on MI Bright Future and summer camps can help to educate young people regarding employment opportunities. They won’t have a lot of work experience, so promote internships and job shadowing.

These are just a few of the strategies you can employ to recruit talent to your community. As you talk to your partners, you will discover other strategies and programs. Remember that if you do nothing, your talent might be someone else’s target. So be aggressive and you can win the talent war.

Authored by: Dan Casey, Chief Executive Officer, Economic Development Alliance of St. Clair County. Dan is a Member at Large on MEDA’s Board of Directors.

Advertisements

Making Connections for the Betterment of Our Community

Business development is a vital piece of the puzzle in creating vibrant, successful communities. There are several tools available for municipalities to use that create revenue streams to help finance economic investment, such as business retention visits, tax increment financing, brownfield redevelopment, tax abatements, and talent and training funding just to name a few. All are examples of the core strategies and instruments utilized by the City of Auburn Hills. Most of them are funded or authorized through our State legislature.

Part of my role in business development is engaging and interacting with our elected officials in Lansing. We continually have conversations about issues impacting business and investment at the local and regional levels. As a practitioner, I work on behalf of the City and its business community to advocate why funding these programs is so important. We often invite our elected officials from the State and Federal levels to visit companies so that they can witness firsthand the success of the tools we use on a daily basis.

Last week, State Representative Tim Greimel and State Senator Jim Marleau visited BorgWarner in Auburn Hills to talk about issues in Lansing and how they will impact areas like infrastructure, health care, and schools.

The budget process in Lansing is unclear at times, but it’s important to continue to reach out to elected officials so that they can assist us in achieving sustainable growth and development, which will ultimately bring improved quality of life for the residents of Auburn Hills. My role is to work with business leaders and City officials to make these worthwhile connections. As you can imagine, it’s an exciting and rewarding job.

Authored by: Stephanie Carroll, Manager of Business Development and Community Relations. Stephanie is MEDA’s Board Secretary and Emerging Leaders Committee Chair.

Stephanie blogs regularly at https://auburnhillsdevelopment.com/

How Facebook Can Be An Economic Developer’s Best Friend

Picture2As we all know, social media is extremely powerful, and can be used for both very good (and very bad) purposes. I must say that I resisted it for many years, and only relented when my Vice President Brent Jones recommended we create a Facebook page to promote our organization (the Shiawassee Economic Development Partnership)’s activities. In order to get followers, I found it best to create my own personal page, add friends, and then recommended they follow us. Little did I know that what began as a few posts here and there would turn into one of our most important communication tools, directly reaching over 2,300 friends. My goal for this month’s MEDA blog is to give you a few thoughts on how you can utilize your Facebook successfully in your own economic development efforts.

Communicating Value
One of the biggest challenges economic developers face is demonstrating value to their stakeholders (board members, funders, government and business leaders, public at large). You not only have to do good work, but also have to communicate it. A constant flow of quick stories about what you do helps build an impression over time that you are tirelessly striving to improve your local economy, which brings you lots of credibility. It also creates a more positive perception of your community in general, which can in turn increase resident and existing business confidence in the area, and also serve as a resource to attract new investment.

Jobs, Jobs, Jobs
This is something that I didn’t expect when I started, but quickly found out that Facebook is the single most impactful tool to connect people with jobs. As we all know, the communication of employment opportunities has become more fragmented (you no longer just look in the help wanted section of the newspaper). With pretty much everyone on Facebook, and the ability to share posts with your network, the exposure of job postings mushrooms very quickly to reach more people than any other form of media. Given the tight labor market, we are finding it effective right now in engaging with our commuter population (70% of our residents leave the county for work every day), who are not actively looking for a job but are intrigued about the possibility of finding something closer to home (particularly when facing this winter weather).

Balance The Personal With The Professional
This one is tricky, and probably the biggest reason why some of my peers don’t want to mix the two. Personally, I think it is valuable for people to see that you are not only passionate and driven with your career, but can also have fun too (like me with University of Michigan athletics – Go Blue!). That being said, I try very hard to avoid anything controversial that doesn’t relate directly to my job. I also strive to ensure pretty much everything has a positive, uplifting tone to it (except when my Wolverines lose L).

If you would like to discuss further, feel free to reach out to me on Facebook!

 

Justin Horvath, CEcD
President/CEO
Shiawassee Economic Development Partnership
Ph: (989) 725-9241
Email: jhorvath@sedpweb.org
Web: http://sedpweb.org
Facebook: www.facebook.com/sedpweb

Justin is the 2018 Board Treasurer for the Michigan Economic Developers Association.

Who Are You? A DNA Test for Municipalities

Question MarkWe hear a lot today about ancestry testing and finding out about our heritage. Many of us want to know “who we really are.” While these tests can be fun, they can also tell us a lot about ourselves that we thought we knew but had all wrong. For instance, we may know that our ancestors emigrated from a specific country, and claim that as our heritage, but with the help of these tests, we may learn that said ancestor only briefly lived in the “country of origin” and our actual roots lie elsewhere. The test may not change some of the facts we already know; it just gave us a different way to look at them.

Today I want to talk about a DNA test for municipal units – NAICS. The North American Industry Classification System is a great way to take a new look at your community. Just like the DNA tests described above, it can tell you so much on many different levels. At the broadest level, the two digit code, you can learn what industries in general are represented in your community. You may ask, “Why is this important? I know my companies and what industries they are in” – but do you? You may have a broad thought in your head such as automotive or even supplier; but did you know that there is no category “automotive” in NAICS? Did you know that what you considered an automotive supplier could be classified as a wholesaler? This is a new way of understanding your business community and the types of companies who may find your community attractive. Now you have opened a potential pathway to new markets and opportunities to improve your tax base.

Digging deeper into the code at the three digit level allows you to get a little more specific and go from retail trade to motor parts supplier. At the four digit level, you can find that “automotive” label, but it won’t be stand alone. It will come with something like automotive parts dealer. You can get a list of NAICS classifications for your community through a database such as Hoovers. Your local librarian should be able to help you with that effort if you do not already subscribe to one.

I encourage you to take the leap and find out “who you are” with your NAICS test.

Authored by Khalfani Stephens, Director of Economic Development, City of Farmington Hills, and 2018 MEDA Board Vice President.

Happy New Year: Make Habits Not Resolutions!

As we usher in another year, the prevailing conversation around the water cooler centers around our resolutions for 2018. We also know that most of those resolutions (diet, exercise, read more, etc.) rarely make it past the first quarter. That’s why we need to focus on making better habits and not just making resolutions.

It is safe to say that most successful people have certain habits in common. There is a great debate about what exactly those habits are, or what combination of habits guarantee success. But I think it boils down to committing to master those habits in areas that you have weaknesses.

I have read many self-help books and taken countless professional/personal development courses throughout my life. While there have been great nuggets of advice that I have taken from those courses, the one course that has helped me navigate my day to day and realize some personal goals is Steven Covey’s “7 Habits of Highly Effective People”.

Picture1

View Full Image Here

Covey breaks down 7 habits that maximizes your time, effort and energy and encourages you to not only be a more effective leader, but also an effective follower. Trying to wholeheartedly incorporate all 7 habits on day one is not realistic, so again I reiterate working on those habits where you feel you may have some weaknesses first.

So, for this New Year, I am reinforcing Habit 2, “Begin with the end in mind”. I am going to take the time to meditate on my goals, create my vision board and tweak my personal mission statement. Having a resolution of dropping a few pounds, or eating healthier is great, but if you commit to maintaining the habit of a healthy lifestyle your success can be found in your living.

Authored by 2018 MEDA Board President Monique Holliday-Bettie, EDFP, Economic Development Manager, DTE Energy, Economic Development

Economic Development is Community Development

Times are good for most people right now with memories of the great recession fading fast, but for economic developers, today is the time to “make hay while the sun shines”.

Good times have their own set of challenges, but they also provide great opportunities.   The first is that of workforce development. I remember not too many years ago when the rallying cry was “Workforce Development is Economic Development”. While it still rings true today, and there are good jobs being created in most communities, employers are having difficulty filling them and retaining workers. This is a complex issue that involves wage rates, education, skills, mobility of workers, lifestyle choices, costs of living, and many more factors. Economic developers need to work with employers and other organizations to create holistic and custom solutions that allow local people to move up the economic ladder into these higher paying jobs.

buildings-set_23-2147505271Additionally, an improving economy is creating labor shortages in the construction industry and a high demand for construction materials. This, along with rising interest rates, is pushing development costs upward. These higher costs lead to project financing gaps, which causes the private sector to ask communities for economic development.

But, in these good times, should communities agree to approve economic incentives? The answer is yes, but only if it is in the best interest of the community by taking advantage of the today’s strong economy to forge a better future for everyone. Most communities are no longer in a state of desperation where generous incentives are necessary just to attract private investment of any kind. Instead, Economic Developers can now seek to facilitate development agreements between communities, businesses, and developers that share the costs and benefits of development. Jobs, income, investment, tax revenue, business spending, infrastructure, education, training, etc., all are part of the mix and should be considered in making public decisions to approve private development incentives.

Now is the best time to for Economic Development Professionals to work with communities and businesses to demonstrate to all that Economic Development is Community Development.

Authored by: Karl Dorshimer, CEcD, EDFP, Director of Economic Development, Lansing Economic Area Partnership, and 2017 MEDA Board Treasurer

OppSites – A Great Tool for Any Economic Developer

I wanted to share a great tool with my fellow Economic Developers that is easy to use and very helpful. It is called OppSites. The mission of OppSites is to “connect the people who are involved in building and rebuilding our cities.”

While the company launched its product in 2014, I was not introduced to it until the ICSC ReCon conference in 2016. The company provided a free webinar and encouraged everyone to use the “FREE” tool. With nothing to lose, I gave it a try and I am happy to report it was a great decision. It has helped me to promote some of my redevelopment sites to developers that I would never have been able to connect with otherwise and, better yet, promote difficult sites with absent owners.

The OppSites program has 3 major components:

OppSitesMatchmaker – OppSites Matchmaker makes it easy to describe your goals and delivers connections between people who have aligned interests, so you can make projects happen.

Messenger – While Facebook, Twitter and Instagram provide instant messaging between friends and family, the OppSites Messenger connects public and private sector real estate professionals as well as economic development leaders who have aligned interests.

Marketplace – OppSites empowers local leaders to showcase areas in their communities where new development or redevelopment would support the community goals. Unlike typical commercial real estate listings, the OppSites Marketplace is not a marketplace for the buying or selling of property, OppSites is a marketplace for what is possible in every city even if the property is not currently listed with a real estate firm.

“If you want to attract development to your city, OppSites allow you to showcase opportunities in the OppSites Marketplace, which is free and publicly accessible. It allows you to market the properties in a unique way and showcase every aspect of the site, your development ideas, incentives, and of course your community profile. Whether the site is currently listed or not, you can showcase it and indicate the availability status. How great is that? You can actually market those difficult properties owned by difficult or absent property owners without it ever hitting the real estate market.” said Ken Bouchard at OppSites.

The company began in 2014 and, since I have been a user, I have seen many upgrades to the user experience as well. They are constantly evolving and listening to the needs of their customers to make the product even better. I would encourage everyone to utilize this system to promote their available sites and gain the exposure I have. The more users the system has the better the outcome for all. You can try it for free today by visiting OppSites.

Authored by MEDA Board Member and Education Committee Chair Kim Marrone, who is the Economic Development and Communications Director for the City of Oak Park.

Don’t be an Average Economic Developer, be a MEDA Member!

As community leaders, we are asked to be members of many different groups – professional organizations, fraternal orders, chambers of commerce and more. Each of these groups brings different benefits. Some provide networking opportunities, discounts, others provide easy access to a wide array of knowledge that would otherwise require hours of research.

726015D4-DEF2-43FE-80F3-8BD081DBCE4AThe Michigan Economic Developers Association (MEDA) provides all of this, and more! MEDA hosts three annual training seminars that keep Economic Development professionals at the top of their game. The Spring and Fall Toolbox seminars are excellent opportunities to learn about what is going on across the state and nation in economic development. Experts in different areas of practice lead deep dives and robust discussions of the subject matter to ensure that participants go back to their home community with knowledge that can be implemented right away.

MEDA’s Annual Meeting is two and a half days of knowledge and networking bliss.  Nationally relevant speakers, topics that have been vetted by members, and free evenings for meeting with colleagues from around the region are just a few of the many reasons that attending the Annual Meeting is an absolute must. Additionally, these events provide continuing education credits for nationally-recognized certifications from as The National Development Council (NDC) and The International Economic DeveNew Members 1lopment Council (IEDC).

Of course you do not have to be a member of MEDA to participate, but if you are planning on attending each event, then your membership discount would cover the cost of joining! Additionally, you would get the members’ only benefit of being able to anonymously (or not) poll fellow members about any topic in municipal management/economic development to help move your community forward. This is only the tip of the iceberg; check out www.medaweb.org for more awesome events and benefits.

Still not convinced of the benefits of membership? Consider this – MEDA is currently in the process of offering all of the courses needed to obtain the Certified Economic Developer (CEcD) certification through the IEDC. Courses are normally held in Lansing and MEDA members get a discount – convenient and economical!

If you’re not currently taking advantage of MEDA benefits, then take a second look, grab your discounts, get connected with colleagues, and use MEDA to help research your next project.

Authored by MEDA 2017 Board Secretary Khalfani Stephens, CEcD, EDFP, Director of Economic Development, City of Farmington Hills.

Holland Michigan: Beyond the MEDA Annual Meeting

holland tulips In January when the committee began planning for the MEDA Annual Meeting, our common goal was to ensure a meeting platform that fostered connection and relationship building. It was my pleasure to chair a committee with so many engaged and hard-working members who understand that successful economic development professionals seek peer connections and industry leaders to learn valuable information on how to build a strong organization and community. This conference will allow you to Connect with other economic development leaders from throughout the state.

Our community is excited to host this conference in Holland; a city known for its tulips, state and county parks, and voted the #1 small city to start a business by Wallethub.com two years in a row. As the conference finishes around noon on Friday, I would invite you to extend your stay through weekend. Go from economic development professional to tourist in one of the best beach towns in the country. Stay through the weekend and bring your family to enjoy:

  • Vibrant arts and culture scene

Musicians, caricature artists, face painters, jugglers, magicians and even aerial acrobats are all a part of the street performer series each Thursday night, right downtown. At the edge of the town is the vast Windmill Island Gardens where you can tour a replica of the 14th century Wayside Inn and see the antique Dutch carousel which features hand-carved and painted wooden horses. You can find all about downtown Holland here. The farmers market at the end of 8th Street is open on Wednesdays and Saturdays, and reflects the agricultural abundance in our region and ethnic diversity of our residents.

  • Microbreweries and distilleries

New HollandCoppercraftBig LakeMacatawa Ale. Our alluring breweries expertly cater to distinguishing palates and some serve options only found in West Michigan.

  • Parks and beaches

Paddleboarding. Sand castle building. Sunset viewing. Sun bathing. Lake Michigan beckons with each wave and calms the soul. Sneak away to one of our state or county parks to refresh your soul and spend time with those you love. The new playground at Holland State Park was funded by the MEDC’s Patroncity program. You can find the complete list of county parks to visit here.

The MEDA annual meeting will be content- and connection-rich. Once you are done learning, go ahead relax and explore. For more information about the Holland region, click here.

Authored by MEDA’s 2017 Annual Meeting Committee Chair: Jennifer Owens, President, Lakeshore Advantage

Visit Michigan’s West Coast at the 2017 MEDA Annual Meeting

1497368704823-c0ng1pxsv8-d4339e1d3f562bfae411f84b92bf0e4fThis year’s annual MEDA conference will start with a bang and end just as strong.

Kicking off the event are Haworth’s CEO Franco Bianchi and Herman Miller’s CEO Brian Walker, both at the helm of separate world class office furniture manufacturing headquarters in the region.  They are speaking on finding better qualified employees, as well as an initiative they are co-leading to encourage employers to help local education systems understand employer needs in order to better prepare students for careers. Day two offers three excellent tours – a diverse range of unique developments on the lakeshore. These include:

Learn about the technology it takes to commercialize new specialty and bio-based chemicals, all while making them cost effective for the organizations manufacturing them. MSUBI has incorporated science, engineering, operational, and business expertise into their program to make them one of the top regional research and innovation resources, where commercialization is happening on the banks of Lake Macatawa in this facility that is also part of the Holland SmartZone.

West Michigan is known for our craft beer industry. Don’t miss out on the opportunity to tour one of our breweries and find learn about their impressive Brew on Site system which attributes to their industry’s success.

The Holland Energy Park is an international example of a municipal utility with a plan for the community’s future that includes baseline generation, beautifying the eastern gateway to downtown Holland and restoring wetlands. This brand new combined-cycled natural gas power plant is the only plant of its type to be built in the United States this year. Experience some of the latest energy production technology and how the Holland Board of Public Works is managing it. This tour has limited spots available; sign up soon.

The conference grand finale will include an exciting ignite session to provide ideas for you economic development strategy with key local, state and federal leaders. You will have the opportunity for one-on-one conversations to extend your network and gain valuable connections that will contribute to becoming a more effective economic development leader in your community.

To find out more details about the tours, read here. To register and find out more about the conference visit here.

Authored by MEDA’s 2017 Annual Meeting Committee Chair: Jennifer Owens, President, Lakeshore Advantage